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Visitor Tracking

Identify companies visiting your website and turn anonymous traffic into qualified leads. See who's interested in your product before they fill out a form.

What is Visitor Tracking?​

Visitor Tracking identifies companies browsing your website, even if they don't fill out a form. Know which prospects are researching you and reach out at the perfect time.

Key Features​

FeatureDescription
Company IdentificationSee which companies visit your site
Page TrackingKnow which pages they viewed
Visit FrequencyTrack return visits
Time on SiteMeasure engagement level
Lead ScoringPrioritize based on behavior
Real-Time AlertsGet notified of key visits

Setup​

Install the Tracking Script​

  1. Go to Settings → Visitor Tracking
  2. Copy your unique tracking code
  3. Add to your website before the </head> tag
<script>
  (function(s,a,l,e,t,o,i){s['SalestoolsObject']=t;s[t]=s[t]||function(){
  (s[t].q=s[t].q||[]).push(arguments)},s[t].l=1*new Date();o=a.createElement(l),
  i=a.getElementsByTagName(l)[0];o.async=1;o.src=e;i.parentNode.insertBefore(o,i)
  })(window,document,'script','https://tracking.salestools.io/st.js','st');
  st('init', 'YOUR_TRACKING_ID');
</script>

Verify Installation​

  1. Visit your website
  2. Return to Settings → Visitor Tracking
  3. Check "Installation Verified" status
  4. View test visit in dashboard

Viewing Visitors​

Visitor Dashboard​

Access your visitors:

  1. Go to Visitors in main navigation
  2. View identified companies
  3. Filter by date, pages, or engagement

Visitor Information​

For each visitor, see:

DataDescription
Company NameIdentified organization
IndustryBusiness sector
Company SizeEmployee count
LocationGeographic location
Pages ViewedWhich pages they visited
Time on SiteHow long they browsed
Visit CountNumber of sessions
First/Last VisitWhen they came

Page Analytics​

See which pages attract visitors:

  • Most viewed pages
  • Average time per page
  • Conversion pages (pricing, contact, demo)
  • Entry and exit pages

Alerts & Notifications​

Real-Time Alerts​

Get notified when key accounts visit:

  1. Go to Visitors → Alerts
  2. Create alert rules:
    • Target account visits
    • Pricing page views
    • Multiple page visits
    • Return visitors
  3. Choose notification channel (email, Slack, in-app)

Alert Examples​

TriggerNotification
Target account visits"Acme Corp is on your website now!"
Pricing page viewed"Visitor from [Company] viewed pricing"
High engagement"Company spent 10+ minutes browsing"
Return visitor"[Company] is back for 3rd visit this week"

Lead Generation​

Auto-Create Leads​

Automatically create leads from visitors:

  1. Go to Visitors → Settings
  2. Enable Auto-Create Leads
  3. Set criteria:
    • Minimum pages viewed
    • Time on site threshold
    • Company size filter
    • Industry filter
  4. Leads appear in your pipeline automatically

Find Decision Makers​

Once a company is identified:

  1. Click on the company
  2. View available contacts
  3. See job titles and departments
  4. Add contacts to campaigns

Add to Campaigns​

Turn visitors into outreach targets:

  1. Select visitors from dashboard
  2. Click Add to Campaign
  3. Choose or create campaign
  4. Contacts from those companies are added

Integration​

CRM Sync​

Visitor data syncs to your CRM:

Salesforce:

  • Creates/updates Account records
  • Logs visits as Activities
  • Updates custom fields

HubSpot:

  • Creates/updates Company records
  • Logs website visits on timeline
  • Triggers workflows

Slack Integration​

Get visitor alerts in Slack:

  1. Go to Settings → Integrations → Slack
  2. Connect your workspace
  3. Select channel for visitor alerts
  4. Configure alert preferences

Best Practices​

Maximizing Identification​

  1. Track all pages - Install script site-wide
  2. Use UTM parameters - Know traffic sources
  3. Monitor consistently - Check dashboard daily
  4. Act quickly - Reach out while interest is fresh

Outreach Timing​

Best time to reach out:

  • Same day - While your product is top of mind
  • Multiple visits - Shows sustained interest
  • Pricing page - High buying intent
  • After content download - Engaged prospect

Personalization​

Reference their visit behavior:

Hi {{first_name}},

I noticed someone from {{company}} was checking out our
[specific feature] page this week.

Curious if you're exploring solutions in this area?
Happy to share how companies like [similar company]
are using this to [achieve result].

Worth a quick chat?

Privacy & Compliance​

GDPR Compliance​

Visitor Tracking is designed for B2B company identification:

  • Identifies companies, not individuals
  • No personal cookies by default
  • Respects Do Not Track settings
  • Data processing agreement available

Update your privacy policy to include:

  • Third-party analytics
  • B2B company identification
  • User rights and opt-out

Troubleshooting​

Visitors Not Showing​

  • Verify script is installed correctly
  • Check for ad blockers in testing
  • Ensure tracking ID matches
  • Wait 24 hours for data to populate

Low Identification Rate​

  • Some traffic is unidentifiable (consumer, VPN)
  • B2B traffic has higher identification rates
  • Mobile traffic often harder to identify

Support​

Need Help?

Last Updated: January 2025 Version: 1.0