Skip to main content

Signals & Data

Identify companies and contacts showing buying signals. Signals help you prioritize outreach to prospects most likely to convert.

What are Signals?​

Signals are indicators that a prospect or company may be ready to buy. Instead of reaching out to cold leads, focus on those showing active interest or need.

Signal Types​

SignalDescriptionPriority
Job ChangesKey person joined/left companyHigh
FundingRecent funding round announcedHigh
HiringJob postings in relevant areasMedium
Tech ChangesInstalled/removed technologyMedium
Content EngagementResearching related topicsMedium
Company GrowthRevenue or headcount increaseMedium
News & EventsRelevant announcementsLow-Medium

Setting Up Signals​

Access Signals​

  1. Go to https://app.salestools.io
  2. Navigate to Signals in the main menu
  3. Configure your signal preferences

Configure Signal Alerts​

  1. Go to Signals → Settings
  2. Select which signals to track:
    • Job changes at target accounts
    • Funding announcements
    • Technology installations
    • Hiring in specific departments
  3. Set notification preferences
  4. Save settings

Using Signals​

Signal Dashboard​

View all signals in one place:

  1. Hot Signals - High-priority buying indicators
  2. Recent Signals - Latest activity from your accounts
  3. Signal Trends - Patterns over time

Signal-Based Lists​

Create dynamic lists based on signals:

  1. Go to Lists → Create List
  2. Select Signal-Based
  3. Choose criteria:
    • Companies with recent funding
    • Contacts who changed jobs
    • Companies hiring in sales/marketing
  4. List updates automatically as new signals appear

Priority Scoring​

Signals contribute to lead scoring:

SignalScore Impact
Recent funding+25 points
Job change (target title)+20 points
Technology install+15 points
Hiring signal+10 points
News mention+5 points

Data Enrichment​

Automatic Enrichment​

Salestools automatically enriches your contacts with:

Data PointDescription
Company InfoIndustry, size, revenue, location
Contact InfoTitle, department, seniority
TechnologyTech stack and tools used
Social ProfilesLinkedIn, Twitter
Contact DataEmail, phone (when available)

Manual Enrichment​

Enrich specific records:

  1. Select contacts or companies
  2. Click Enrich
  3. Review updated data
  4. Export or add to campaign

Integrations​

CRM Sync​

Signals sync to your CRM:

  • Salesforce: Signals appear as Activities
  • HubSpot: Signals update Contact properties
  • Custom webhooks for other systems

Notifications​

Get signal alerts via:

  • Email notifications
  • Slack messages
  • In-app alerts
  • Mobile push (coming soon)

Best Practices​

Acting on Signals​

  1. Respond quickly - Signals are time-sensitive
  2. Reference the signal - Mention the trigger in outreach
  3. Prioritize high-intent - Focus on strongest signals
  4. Combine signals - Multiple signals = higher priority

Signal-Based Outreach​

Example using job change signal:

Hi {{first_name}},

Congrats on the new role at {{company}}!

The first 90 days are critical for making an impact.
We've helped other new [title]s at companies like [similar company]
achieve [result] in their first quarter.

Would you be open to a quick call to share some insights?

Support​

Need Help?

Last Updated: January 2025 Version: 1.0