Monitor Company News and Trigger Outreach with Scout
Watch saved companies for news worth reaching out about, score each signal for relevance and sentiment, and act on door-openers as approve-first tasks.
Scout watches the companies you care about and reads their news for you. Every run, it scores each announcement for sentiment and relevance, then turns the genuine door-openers — a funding round, a new VP of Sales, a market expansion, a product launch — into approve-first ✦ News tasks so you reach out at exactly the right moment, with exactly the right angle.
Go to Sales Intelligence → Scout in the sidebar. The New scout card appears at the top of the page.
2
Name your scout
Give the scout a clear, recognisable name — for example, “Q3 Expansion Watch” or “Key Accounts — Weekly”. You’ll see this name in the Scouts list and on every task it generates.
3
Define your qualifying criteria
In the Qualify news on field, write a plain-language description of what makes a piece of news worth reaching out about. Be as specific as possible — this is how Scout decides what counts as a real door-opener versus background noise.For example:
New funding rounds (Series A or later), a new VP of Sales or CRO hire, expansion into a new market or region, a product launch that integrates with our platform, or a layoff event or security breach we can help with.
4
Choose your coverage
Select All my companies to watch every company you’ve saved, or Select companies to hand-pick a focused set. With Select companies, use the search box to filter your saved companies and tick the ones you want to include.
5
Set the cadence
Under Runs, choose how often Scout scans for news: Daily · 24 h, Every 3 days, or Weekly. Daily is selected by default.
6
Start scouting
Review the summary line — it confirms the company count and cadence you’ve chosen — then click Start scouting. Scout goes live immediately and begins watching on the schedule you set.
Run scouts on a Daily cadence for your hottest accounts. Funding rounds, executive hires, and product launches move fast — a 24-hour cycle means you reach out while the news is still fresh and your competitors haven’t moved yet.
“Announced a new funding round of Series A or later, or closed an acquisition. Includes press releases about significant revenue milestones.”Funding events signal budget availability and growth ambition — ideal timing to introduce an expansion-ready solution.
Leadership changes
“A new VP of Sales, CRO, VP of Marketing, or Head of Revenue has been appointed in the last 30 days.”New executives often reassess vendors in their first 90 days. Reaching out early establishes you as a proactive partner before their priorities are locked in.
Market expansion
“Announced expansion into a new geography, opened a new office, or is hiring aggressively in a new region.”Companies scaling into new markets often need new tools, partners, and infrastructure — a natural entry point for your product.
Product and partnership announcements
“Launched a new product, integration, or technology partnership that overlaps with our platform or target use case.”A product launch shows momentum and gives you a specific, relevant hook for your outreach message.
Challenges and inflection points
“Experienced a data breach, security incident, significant layoffs, or public operational difficulty that our product directly addresses.”Negative events can still be genuine door-openers if your solution directly solves the problem they’re facing.
Door-openers Scout finds become approve-first tasks in your Tasks list, tagged ✦ News. The Opportunities section on the Scout page links you straight there.
1
Open the Opportunities section
On the Scout page, find the Opportunities section and click Open Tasks → to go to your task list, pre-filtered to show only Scout’s news opportunities.
2
Work the ✦ News tasks
Open any ✦ News task to see the news that triggered it, the sentiment chip, the opportunity type, the relevance score, and Scout’s suggested outreach angle. Review the context, then approve and send when you’re ready.
Nothing is sent automatically. Every Scout opportunity is an approve-first task — you review the news, the suggested angle, and the company context before any outreach goes out.
Scout labels each item positive, mixed, negative, or neutral based on the tone of the news. Don’t dismiss negative news — a breach, a layoff, or a public operational difficulty can be exactly the moment your product helps most, and Scout surfaces these as opportunities when they match your qualifying criteria.
What are the three opportunity types?
Scout categorises every door-opener by how you can act on it:
Warm intro — a teammate in your network is already connected at the company, so you can ask for an introduction before reaching out cold.
Cold outreach — you already have a saved lead at the company to contact directly.
Notify — a relevant door-opener where neither of the above applies, surfaced so you don’t miss it and can decide how to act.
What does the score out of 100 mean?
The score reflects how strongly a news item matches your Qualify news on criteria and how actionable it is as an outreach opportunity. Scout only surfaces the strongest matches as tasks, so you spend your time on the highest-signal items first.
Scroll to the Scouts section on the Scout page. Each scout shows its current status (Active or Paused), the number of companies it watches, and its cadence.
2
Change the cadence
Use the dropdown on a scout’s row to switch between Daily, Every 3 days, and Weekly. The change applies immediately and takes effect on the next scheduled run.
3
Run it now
Click Run now to trigger an immediate scan without waiting for the next scheduled run. This is useful right after you create or edit a scout, or when a company you’re tracking just made news.
4
Pause or resume
Click Pause to stop a scout from running on its cadence. Click Resume to start it back up. Paused scouts appear dimmed in the list and retain all their settings.
A new scout needs at least one run to complete before opportunities appear. Click Run now on the scout to trigger an immediate scan. If results stay empty after the run, your Qualify news on criteria may be too narrow for the news those companies are publishing — try broadening the description, or add more companies to the scout’s coverage.
I don't have any saved companies to watch
Scout draws from the companies in My Data → Companies. If you see a message about no saved companies, go there first, save the accounts you want to track, then return to create your scout.
I selected companies but can't click Start scouting
With Select companies coverage, you must tick at least one company before Scout can start. Use the search box to find the companies you want, check the boxes, then click Start scouting.
A scout isn't running on its schedule
Check the Scouts list — paused scouts appear dimmed and won’t run until you Resume them. Confirm the cadence is set to what you expect, and use Run now to verify the scout scans correctly on demand.