Skip to main content
Visitor Tracking turns anonymous website traffic into named companies and people. Install one lightweight tracking script, and Salestools starts resolving the businesses behind your sessions, identifying decision makers, scoring buying intent, and surfacing accounts that match your ICP — so you can reach out while interest is still fresh.

​
What you can do

De-anonymize traffic

Resolve the companies and (where possible) individual people behind your website sessions in real time.

Live visitor panel

See who is on your site right now — the Live now count captures sessions from the last 30 minutes.

Intent and fit scoring

Every visitor carries an intent level, an intent score, a fit grade (A / B / C), high-intent page counts, and a 30-day trend.

Push to AI Agent

Bulk-select warm companies or people and add them straight to an AI Agent for automated outreach.

​
KPI strip

The strip across the top of the page summarizes your last 30 days of tracking data.
Visitor Tracking works best for B2B traffic. Consumer, ISP, or residential traffic, and visitors using privacy-hardened browsers, may stay anonymous — not every session can be resolved to a name or company.

​
Install the tracking script

You need to place a small script on your website before any data appears. The setup wizard walks you through each step.
1

Open the setup wizard

On the Visitor Tracking page, click Set up tracking in the top-right corner (or Install tracking script if you have already created an API key). If the page is showing the setup gate, click Set up tracking there instead.
2

Create an API key

In the wizard, click Get started, give the key a descriptive name (for example, “Website Tracking”), and enter your production website domain including https://. Click Create API key to generate your key.
3

Add the script to your site

The wizard generates a single <script> tag. Copy the snippet and paste it just before the closing </head> tag on every page you want to track.
The script is async, under 4 KB, and has no external dependencies — it will not slow your site down.
4

Verify the installation

Deploy your site, then click Verify installation in the wizard. Salestools checks for your first pageview and confirms when data is flowing. If verification returns “No data yet”, confirm the snippet is present in the <head> of every page, then click Check again. You can also click Skip for now and re-verify later from the Install tracking script drawer.

​
Choose your install method

The Install tracking script drawer offers three installation methods depending on your stack.
Copy the <script> snippet from the wizard and paste it directly into the <head> of your HTML. This method works for any site regardless of platform or framework.
Toggle Show debug script in the manual panel to load a verbose version of the tracker that logs events to the browser console — useful for diagnosing installation issues before going live.

​
Connect an existing setup

If the tracking script is already live on your site from a previous workspace or external install, you don’t need to reinstall it. On the setup screen, find Already have the script live elsewhere? and click Connect with [your email]. Salestools links this workspace to the visitors already mapped to your account. If the status still shows Not connected, click Re-check setup to refresh the connection and pull in your existing data.

​
Explore your visitors

1

Choose a tab

Below the KPI strip, select the Companies tab to browse resolved accounts or the People tab to browse individual visitors. Each tab has its own table, search bar, filters, and sort controls.
2

Filter and search

Apply the Industry, Location, Domain, and Intent (High / Medium / Low / Negative) filters, or type in the search box to find a specific account or person. On the People tab, flip the Identified only toggle to hide anonymous sessions and see only named visitors.
3

Sort the table

Click any column header to sort by that field; click again to reverse the direction. Both tables default to most-recently-seen first.
4

Save a filter view

With your filters active, open the saved-filters control and save the current combination under a name. Reapply it any time with a single click, or delete it when it’s no longer needed.
5

Open a visitor profile

Click any row to open its detail drawer. For people, the drawer has three tabs:
  • Overview — contact information, intent level, fit grade, intent score, and a 30-day trend chart.
  • Activity — a full page-by-page session timeline with timestamps, plus traffic source data (UTMs and referrer).
  • Company — the resolved account’s details, similar leads, and a link to open the full company record.
From the drawer you can click Email to start a message or Open company to jump directly to the account record.

​
Send visitors to an AI Agent

Turn warm website traffic into active outreach without leaving the page.
1

Select rows

Tick the checkboxes next to the companies or people you want to enroll. Use the header checkbox to select everything in the current filtered view.
2

Click Add to AI Agent

In the selection bar that appears at the bottom, click Add to AI Agent.
3

Pick agents and confirm

In the picker, choose one or more active AI Agents, then confirm. The selected accounts are queued into each agent for automated outreach.
When you select people, Salestools resolves them to their companies and adds those companies to the agent — the selection bar shows you exactly how many companies will be added before you confirm. People without a resolved company are skipped and will not be enrolled.

​
Frequently asked questions

You haven’t installed the tracking script or generated an API key yet. Click Set up tracking to run the setup wizard. If you’ve already installed the script elsewhere, click Re-check setup to refresh the connection. The header status turns green (“Tracking live”) once a key exists and the connection is active.
You’re linked to the visitor service but have no API key in this workspace. Generate one through Set up tracking, install the script snippet, then deploy your site — visitors only start resolving after the script is live.
After installing the script, give it a few minutes to receive its first pageview. Confirm the snippet is in the <head> of every page and that you’ve deployed to your production environment. Remember that not every visitor can be identified — consumer traffic and privacy-hardened browsers often stay anonymous, and the People tab defaults to named visitors only.
Some visitors resolve to a named person but not to an account, or vice versa. When adding people to an AI Agent, only those with a resolved company are queued — the selection bar displays the count of eligible entries before you confirm.
The page loads a large batch of your visitors and filters them locally for instant search and sorting. Very high-volume sites may not display the entire history at once. Use the Industry, Intent, or Domain filters to narrow your view to the accounts that matter most.

AI SDR Builder

Build an AI Agent to work the warm accounts your visitor tracking surfaces.

Scout

Find buying signals and news opportunities across your saved companies.

Find Leads

Search and enrich net-new prospects to expand your pipeline.

Managing Agents

Monitor and tune the AI Agents handling your automated outreach.
Last modified on June 20, 2026